Homizy
You're not just looking for a room, you're looking for a way to live
The Problem
"Finding a home in a clear and reliable way remains a fragmented experience: incomplete listings, hidden costs, and constant distrust."
How might we transform the housing search into a transparent and reassuring experience?
Understanding
the Users
One-on-One Interviews
6 in-depth interviews with users searching for housing
Field Research
11 contextual interviews to observe real-world behavior
Survey
31 responses from young adults with renting experience
Benchmark
9 competitors analyzed including Immobiliare.it, Coliving.com, HABYT
Personas & Customer Journey
User archetypes and old vs new journey mapping
48 research participants across one-on-one interviews, field research and surveys. The first search almost always happens online, but the final decision depends on trust.
Visual transparency is perceived as a signal of credibility.
9 competitors analyzed including Immobiliare.it, Coliving.com, HABYT, GravityCo and The Collective, to understand market gaps.
Experience fragmentation is the industry's main problem.
The Solution
A unified experience that guides the user from house discovery to contract signing, with transparency and trust at every step.
Concept
You're not just looking for a room, but a way to live. The project combines housing search, coliving, roommate compatibility and information clarity into a single experience.
Room Page
Complete, transparent page with realistic photos, virtual tour, concrete descriptions, services, resident reviews, neighborhood map, and FAQ.
Room Selector
Compatibility-based sorting system that helps users find the room closest to their priorities — not just economic, but also social.
Booking Flow
Quick and reassuring booking flow: schedule a visit in a few clicks to confirm in person what you've already seen online.
Pricing & Trust
Total transparency on prices, fees, and contract conditions. No hidden costs, no unexpected increases.
Contract & Onboarding
Clear and understandable contract management with dedicated support and assistance for a secure final decision.
The Experience
Every screen designed to reduce fragmentation and build trust — from search to signature.
Step inside the room before stepping in for real
House Selection
Room Page
Book a Visit
Private Area
Room Selector
Room Comparison
Selection Details
Document Flow
Upload & Sign
The
Outcome
Homizy positions itself as a digital solution that doesn't just show houses, but guides users with more transparency, more trust, and less stress.
Transparency as Trust
Users place great importance on realistic photos, virtual tours, maps, clear pricing, and up-to-date availability. Visual transparency is perceived as a signal of immediate credibility.
A Way of Living
You're not just looking for a room: the project combines housing search, coliving, roommate compatibility and information clarity into a single trust-oriented experience.
A Human Experience
The project's value lies in transforming a process perceived as complex into a more human, readable, and coherent experience. More transparency, more trust, less stress.
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