Maie
Dialogue that becomes strategy
The Challenge
"Supporting the agency in managing unstructured briefs, fragmented requests, and goals that are not always measurable."
How might we create an AI agent that facilitates strategic thinking rather than replacing it?
Uncovering
the Gaps
Insight Analysis
Identifying recurring pain points in briefing and planning processes
Surveys
Quantitative data collection on strategy workflow gaps
Benchmarks
Competitive analysis of AI-assisted strategy tools
Personas
User archetypes reflecting agency and client profiles
Experience Maps
End-to-end customer journey and information architecture
5 days of intensive sprint to design a complete system spanning research, identity definition, and interactive prototyping.
From unstructured briefs to a strategic AI companion.
3 output layers — Research (context analysis and insights), Identity (tone, behavior, values, naming), and Interface (UX flows and interactive prototype).
A complete system, not just a screen.
The Agent
A facilitative AI Agent — not just executor. Maie helps clients reflect, organize information, and build a more conscious, coherent, and defensible strategy.
Maieutica
Named after the Socratic method — the art of bringing out truth and knowledge already within the interlocutor, through dialogue and targeted questions.
Needs Collection
Guides the client through gathering and synthesizing requirements, turning fragmented requests into structured needs.
Goal Definition
Helps structure objectives, clarify priorities, and transform vague goals into measurable outcomes.
Strategy Planning
Facilitates the strategic planning process by connecting insights, objectives, and actionable directions.
Execution Support
Provides actionable suggestions for communication between agency and client during execution.
Strategic Memory
Recovers and values insights over time, ensuring that past learnings inform future decisions.
The Experience
A strategic companion that guides through dialogue — from brief to actionable strategy.
Getting Started
Reaching Maie
Strategic Conversation
Insight Synthesis
Strategy Output
The
Outcome
Maie transforms a fragmented process into a more readable and structured journey. The AI Agent becomes a decision support, collaboration tool, and strategic project memory.
Facilitation over Automation
The research revealed that agencies don't need AI to replace thinking — they need it to structure thinking. Briefs are unclear, goals are vague, and insights get lost.
Strategic Dialogue
Maie doesn't just generate outputs — it helps clients reflect, organize, and build a strategy that is more conscious, coherent, and defensible internally.
Strategic Memory
The project's value lies in transforming a fragmented process into a readable, structured path. The AI Agent becomes decision support, collaboration enabler, and strategic memory.
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